1870's
Strawberries are First planted in the Pajaro Valley, for sale in local Californian markets.
Our story
The Driscoll's story begins all the way back in the 1870's when Joseph 'Ed' Reiter and Dick Driscoll grew their very first strawberries in California. Sunshine, water, and lots of love and hard work were enough to produce the most delicious fruits they ever tasted. News of their success travelled quickly, and local farmers began to take an interest in joining the guys. Together, they started selling their sweet, sensational strawberries under the Driscoll's label, a name that had become known as a mark of quality and collaboration.
1944
Ned and Donald Driscoll, Kenneth Sheehy, T.B. Porter, M.W. Johnson and Joe Reiter founded The Strawberry Institute for the research and breeding of superior strawberry varieties.
1980-1982
Driscolls "yellow basket" epresents the first attempt to brand berries in store.
1977
Start of European production.
2016
We are ready tot take the next step by integrating activities in the Middle East and Africa as from 2012.
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